lesesommer.no - "Long hair"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

1551

Title	Long hair
Brief	Forleggerforeningen is The Book Publishers Association of Norway, who wanted Norwegians to read more during the summer holiday. Our insight was that we're not nececarilly reading less than before, but we're reading the wrong things. We're spending hour after hour reading meaningless stuff on social media, rather than spending just a little bit of time reading something that actally might be useful of insightful.So, to put into context what we spend our time on, we teamed up with two of Norways most popular and critically acclaimed authors - Erlend Loe and Agnes Ravatn – and had them read aloud the things we're actually reading online.
Agency	Try Reklamebyrå
Campaign	Read Better
Advertiser	Forleggerforeningen/The Book Publishers Association of Norway.
Brand	lesesommer.no
Posted	January 2021
Business Sector	Culture, Leisure & Sport
Story	lesesommer.no (readingsummer.no) is a campaign aimed at getting Norwegians to read more during the summer holiday.
Media Type	Web Film
Copywriter	Kenneth Lamond Johansen
Art Director	Even Moseng
Account Director	Trond Sandø
Project Manager	Anja Sandberg Nordbø
Account Planner	Elisabeth Søråsen
Digital Producer	Anette Werner
Social Media Strategist	Cecilie Helsvig
Production Company	Bacon OSL
Director	Kasper Häggstrøm
Production Company Producer	Audun Lyngholm Wittenberg