| Title | Beats – Tempo |
| Agency | Firstborn |
| Campaign | Beats – Tempo |
| Advertiser | Beats Electronics LLC. |
| Brand | Beats |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Philosophy | In 2019, Beats was preparing to launch Powerbeats Pro and Solo Pro, but it faced a challenge. How do you train hundreds of thousands of retail employees on a product they can’t yet hold, headphones they can’t yet hear, or explain technology that is still in production? Introducing Tempo: a highly dynamic, universal retail training platform that can scale to a global salesforce overnight. Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x |
| Media Type | Digital |
| Length | |
| Design Director | Jennifer Xin |
| Creative Director | Laurie Hollar |
| Creative Director | Justin Earley |
| Creative Director | Dan Munzing |
| Executive Design Director | Matt St. Gelais |
| Motion Graphics Designer | Benjy Deng |
| Chief Creative Officer | Dave Snyder |
| Designer | Tony Zhao |
| Art Director | Dan Lemperle |
| Art Director | Jess Tainsh |
| Senior Copywriter | Joey McRobert |
| Editor | Taj Francois |
| Editor | Mike Wells |
| Vice President Head of Technology | Eric Decker |
| Software Engineer | Owen Van Dijk |
| Developer | Bryan Gula |
| Developer | Tyler Swanson |
| Developer | Ivo Illic |
| Technical Lead | Akash Sheladia |
| Executive Producer | Andrew Schlanger |
| Senior Producer | Anna Grimm |
| Senior Producer | Stephen Maouyo |
| Producer | Kevin Porras |
| Producer | Dave Lucas |
| Producer | Ben Kainz |
| Producer | Eddie Mestre |
| Producer | Julia Kennedy |
| CG Director | Daniel Marin |
More Work
SEE ALLSport Chalet
- BRAND:
- Sport Chalet
- AGENCY:
- TM Advertising