Title | The Rat |
Title (original language) | Råttan |
Agency | Tempel |
Campaign | Moonshine has a slight taste of organized crime - OAS |
Advertiser | OAS |
Brand | OAS / Swedish Social Ministry |
Posted | December 1999 |
Product | Public Interest |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | Moonshine has a slight taste of organized crime. |
Tagline (original language) | Hembränt har en liten bismak av den kriminella världen. |
Story | The commercial shows the connection between illegal alcohol and organized crime by putting a live rat a girl's mounth after a sip. "Moonshine has a slight taste of organized crime." |
Philosophy | Show the connection between illegal alcohol and organized crime in the strongest possible way. |
Problem | Moonshine is a growing problem in Sweden. Today illegal alcohol is smuggled into the country by criminal organizations, which very few people are aware of. |
Media Type | Television |
Length | |
Market | Sweden |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Lasse Pettersson |
Director | Jonas Åkerlund |
Director of Photography (DOP) | Erik Broms |
Production Company | Pettersson & Åkerlund |