| Title | 3G |
| Agency |
FabraQuinteiro
|
| Campaign |
3G
|
| Advertiser |
CTBC Telecom
|
| Brand |
CTBC
|
| Posted | December 2008 |
| Product |
3G Broadband
|
| Product (original language) | Banda Larga 3G
|
| Business Sector | Telecommunications Services
|
| Story | Announcing its association with one of Brazil's most famous bands to launch a product of lta technology: 3G. |
| Story (original language) | O anuncio conta com uma das bandas mais famosas do Brasil, da região de atuação do cliente, para lançar um produto de lta tecnologia: o 3G. |
| Philosophy | Using modern, young artists, with a graphical appearance and coloring, in the colors of the customer, we create a strong campaign that appeals and recalls to the public the region that values its artists and recognizes the modernity of them that it is part of the brand. |
| Philosophy (original language) | Usando artistas modernos e jovens, com um visual bem grafico e colorido, nas cores do cliente, criamos uma campanha de forte apelo e recall junto ao público da região que valoriza seus artistas e reconhece a modernidade deles que é enprestada para a marca. |
| Problem | To launch 3G in the interior of the country with great impact and visibility and to rejuvenate the brand of the company. |
| Problem (original language) | Lançar o 3G no interior do país com grande impacto e visibilidade e rejuvenescer a marca da empresa. |
| Media Type |
Print
|
| Creative Director |
Paschoal Fabra Neto
|
| Agency Producer |
Marcelo Hack
|
| Creative Director |
Marcelo Aragão
|
| Editor |
Felipe Coupe
|
| Art Director |
Alexandre Manisck
|
