35Th Sao Paulo Biennial - "The Meeting Point For All Points Of View"

DOJO São Paulo, Brazil

706

Brand: 35Th Sao Paulo Biennial
Country: Brazil

Advertiser: Fundação Bienal de São Paulo

Title	The Meeting Point For All Points Of View
Agency	DOJO
Campaign	The Meeting Point For All Points Of View
Advertiser	Fundação Bienal de São Paulo
Brand	35Th Sao Paulo Biennial
Date of First Broadcast/Publication	2023 / 10
Business Sector	Trade Shows, Events & Festivals
Philosophy	To attract a more diverse audience for the 35th Biennial of São Paulo - choreographies of the impossible - held by the Fundação Bienal de São Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept “The meeting point for all points of view”, with POV (Point of View) language. Going far beyond the trend spread on social media, the concept and strategy came from behavioral research developed by KOGA, the agency’s study unit, to understand the relationship between Generation Z and people from classes C and D with the consumption of art and culture. With the object of applying the concept in practice, the campaign features several executions in which POV is used to portray the points of view of the most diverse people who will be present at the 35th Biennial. Among the initiatives carried out, highlights include actions with different creators, OOH and digital pieces, as well as a film produced by Iconoclast, with a script by the DOJO team, which brings modern and innovative language to the event.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Thiago Baron
Chief Operating Officer (COO)	Rodrigo Toledo
Creative Director	Fernando Bartolo
Copywriter	Leandro Neves
Art Director	Henrique Porto
Executive Producer	Paula Poças
Head Of Client Services	Isabel Rudge
Account Management	Beatriz Rodrigues
Account Management	Nathalia Ferreira
Account Management	Laís Souza
Media Director	Andréia Leida
Media Team	João Ferreira
Media Team	Leandro Marco
Media Team	Jessica Libório
Media Team	Aline Silva
Strategy Director	Rita Braga
Strategist	Bruno Perazio
Strategist	Barbara Coppola
Data Strategist	Debora Pontes
Data Strategist	Bruno Binoto
Creative Director	Juliana Muncinelli
Creative Team	Caroline Lima
Creative Team	Caroline Cañellas
Creative Team	Giuliana Simas
Studio Team	Igor Berck
Studio Team	Rebeca Massa
Studio Team	Diego Silva
Studio Team	Lucas Oliveira
Studio Team	Gabriel Ferrari
Studio Team	Giuliano Laruccia
Studio Team	Hugo Romero
Studio Team	Adriano Paciello
Production Company	Iconoclast
Scene Direction	Nico Mascarenhas
Executive Producer	Pity Lieutaud
Executive Producer	Henrique Danieletto
Producer	Carolina Guerra
Producer	Silva Fontes
Director of Photography (DOP)	Vinicius De Andrade
Cast	Ana Helen Campos Cassiano Dos Santos
Cast	Douglas Constante Silvino
Cast	Gio Ferreira
Cast	Beni Blazquez
Cast	Mariana Lacorte Alves
Original Soundtrack	Diogo Poças
Original Soundtrack	Leonardo Mendes
Editing And Mixing	Plug-In Studio
Announcer	Cris Botarelli
Approval Client	José Olympio Da Veiga Pereira
Approval Client	Luiz Lara
Approval Client	Maguy Etlin
Approval Client	Antonio Lessa
Approval Client	Caroline Carrion
Approval Client	Felipe Gomes