| Title | Liquor |
| Agency | Artplan |
| Campaign | Inexcusable Labels |
| Advertiser | Detran SP |
| Brand | Detran SP |
| Date of First Broadcast/Publication | 2021 / 10 |
| Tagline | There is no excuse for those who drink and drive. |
| Story | Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving. |
| Media Type | |
| Executive Production Director | Bruno Werner |
| Executive Creative Director | Alessandro Bernardo |
| Creative Director | Carla Cancellara |
| Creative Director | André Batista |
| Illustration | Black Madre Atelier |
| Production Company | Big Mouth |