Title | The Lord of the Rings and Earrings |
Brief | Ex Libris bookstores are known for their especially low prices. To show that you get more for your money, well-known book titles were expanded in amusing ways. |
Agency | Ruf Lanz Werbeagentur |
Campaign | Get more for your money |
Advertiser | Ex Libris Bookstores |
Brand | Bookstores |
Posted | November 2018 |
Business Sector | Drugstores, Specialty Stores |
Story | Ex Libris runs 68 bookstores in Switzerland as well as the biggest online bookstore nationwide with over six million titles in stock. |
Media Type | |
Creative Director, Copywriter | Markus Ruf |
Creative Director | Danielle Lanz |
Art Director | Dave Schellenberg |
Account Executive | Anita Roth |