Title | Xbox Equality Controller |
Agency | Serviceplan Campaign |
Campaign | Xbox Equality Controller |
Advertiser | Microsoft |
Brand | Xbox |
Posted | October 2021 |
Business Sector | Video Games/Consoles |
Story | “Gaming for everyone” isn’t just a slogan for us. We stand by our commitment that gaming is a place where everyone is having fun. Therefore, we not only launched a worldwide initiative during Women’s History Month to support and celebrate women in gaming, but also took our most sacred piece of the console – the controller – and made a slight adjustment: by turning it into a statement for equalityspread around the world.We replaced the controller's “B button” with the “equal symbol |
Media Type | Case Study |
Length | |
Global Chief Creative Officer | Alex Schill |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Account Director | Ann-Kathrin Frohloff |
Creative Director Art | Pavel Bondarenko |
Creative Director, Copywriter | Daniel Steller |
Art Director | Theresa Fechler |
Senior Art Director & Illustrator | Tudor Cucu |
Business Director | Diane Schulz |
Creative Strategy | Maximilian Schöngen |
Senior Motion Designer / Head of Film | Dennis Fritz |
Motion Designer | Kevin Lausen |
Head of Design | Ben Hug |
Media Designer | Till Felix |
Founder & Head of Production | Fiete Girardet |
Head of Production | Sebastian Heidrich |
Head of Social Good | Jenn Panattoni |
Global Communication Manager | Rebecca Gordius |
Director Gaming Communications | Sophie Orlando |
Illustrator | Matt Taylor |
Illustrator | Vals |
Illustrator | Muti |
Illustrator | Alina Bohoru |
Illustrator | Sam Rodriguez |
Illustrator | Fernando Nunes |
Illustrator | Nils Baumann |
Illustrator | Artcommando |
Managing Partner | Lars Holling |
Photographer | Bernd Westphal |
Post Production | Pop Postproduction |
Sound Design Company | DamienDamien |
Production Company | FIJAK |
Sound Modules & Conversion Controller Company | LOETRONIC |
Printing Company | Heyne-Druck |
Packaging Production | DasProduktionsbüro |