| Title | People |
| Title (original language) | Gente |
| Agency | Le Pera Marketing Solution |
| Campaign | People |
| Advertiser | Dermet Agekem |
| Brand | Dermet Agekem |
| Posted | December 2003 |
| Product (original language) | Institucional |
| Business Sector | Chemicals & By-products, Metallurgy |
| Story (original language) | Construir um relacionamento profundo com cada cliente é tão importante quanto oferecer produtos de qualidade. A Le Pera procurou sintetizar este diferencial na criação da assinatura "Gente por traz da química". |
| Philosophy (original language) | Tornar mais humanizado os serviços da Dermet Agekem criando um relacionamento mais achegado entre a empresa e seus clientes. |
| Problem (original language) | Criar a nova logotipia da empresa e divulgar a campanha institucional. |
| Media Type | Magazine |
| Market | Brazil |
| Creative Director | Marcos Pera |
| Account Executive | Karin Koedel |
| Agency Producer | Silvania Ferraz |
| Agency Producer | Christiano R. Neves |
| Photographer | Paulo Varella |
| Art Director | Alberto Seles |
| Copywriter | Adilson Zambaldi |
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