Canon PIXMA Printers - "For The Stuff Of Life"

VCCP

VCCP Global

2798

Brand: Canon PIXMA Printers
Country: United Kingdom

Advertiser: Canon Inc.

Title	For The Stuff Of Life
Agency	VCCP
Campaign	For The Stuff Of Life
Advertiser	Canon Inc.
Brand	Canon PIXMA Printers
Date of First Broadcast/Publication	2023 / 8
Business Sector	Printers & Scanners
Story	Canon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together. Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA. A hero 30” AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids’ artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work - the stuff of life.
Media Type	Television
Length	30 seconds
Advertising Agency	VCCP
Production Company	Rogue Films
Marketing Manager	Sam Shaw
Campaign	Graham Browne
Creative Director	Jim Capp
Creative Team	Pip Bishop
Creative Team	Chris Hodgkiss
Managing Partner	Bridget Limbrey
Agency Producer	Rosie Good
Designer	Tom Loach
Director	Simon Ratigan
Producer	Tim Nunn
Post	Jason Wallis @ Electric Theatre Collective
Production	Jason Wallis @ Electric Theatre Collective
Post Production	Rowland Kimber
Post Production	Ben Honour
Editor	Sam Jones
Marketing Director	Susie Donaldson
Senior Manager	Pierre Meurice
Product Marketing Co-ordinator	Suhaib Hussain
Content Project Manager	Ben Morse
Business Director	Danielle Shedletzky
PR Senior Account Director	Tom Nowlan
Account Manager	Percy Fagent
Account Executive	Amelia Brown
Head Of Planning	Stefan Siedentopf
Strategic Planner	Scott Isaac
Creative Producer	Emma Winton
Integrated Production Director	Doris Tydeman
Artworker	Toby Kadir
Artworker	James Perry
Post Production	Girl&Bear
Post Production	Heather Mooney
Animation	Billy Wright
Music Composer	Sine Studios
Music Composer	George Stephenson
Audio Mixinng	Phil Bolland
Audio Mixinng	Frankie Beirne
Audio	Julian Marshall
Media Buying Agency/Media Planner	Merkle / Dentsu