| Title | Wash Me |
| Title (original language) | Me Lave |
| Agency | RC Comunição Ltda |
| Campaign | Wash Me |
| Advertiser | Tim Leste |
| Brand | Tim Maxitel |
| Posted | January 2004 |
| Product | Message |
| Business Sector | Personal Wireless Communication |
| Tagline | Sometimes it's better to send a message. |
| Story (original language) | O Backbus simula a traseira de um ônibus sujo. Com um celular do lado mandando uma mensagem para o motorista do ônibus:" ô motô, limpa o busão aé" |
| Philosophy (original language) | Criamos situações em que é melhor usar o message. Mostrando momentos em que é preferível mandar uma mensagem do que falar. |
| Problem (original language) | A TIM precisava incentivar o uso do Message sem desmotivar o uso da voz. |
| Media Type | Transportation & Vehicles |
| Market | Brazil |
| Creative Director | Luciana Nacif |
| Copywriter | David Charles |
| Account Executive | Ronilda Motta |
| Art Director | Fred Gontijo |
| Agency Producer | Edson Leão |
| Photographer | Fernando Martins |
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