Intel - "LeBron's Holiday Future"

mcgarrybowen San Francisco, United States

1539

Title	LeBron's Holiday Future
Agency	mcgarrybowen
Campaign	Ghost of Holiday Future
Advertiser	Intel Corporation
Brand	Intel
Date of First Broadcast/Publication	2017 / 11
Business Sector	Computers, PDAs & Calculators
Story	The Big Bang Theory’s Jim Parsons is back for Intel, this time as a ghost to help LeBron James see his future holiday. The campaign by Mcgarrybowen, the Ghost of Holiday Future, shows dad, LeBron James, his future where he sees the result of his gift giving oversight: not buying a new computer to power the latest gadgets. In it, the daughter tries to see on her new VR headset but just sees darkness. James jokes that she’s in deep space, which digital ghost Parsons doesn’t find amusing. It may remind some of the days when parents would buy the best toy but would forget the buy the batteries. This is the first time an Intel holiday advertising campaign is specifically encouraging gift giving, and is offering $150 off select computers purchased through Best Buy. The key message of the campaign is that when you give Intel, you’re giving a lot more than just a computer – you’re giving a key (the new Intel 8th Gen processor) that unlocks the hottest wish-list items including VR and video games.
Media Type	Television
Length	38 seconds
Actor / Celebrity	Jim Parsons
Actor / Celebrity	LeBron James