Anders Skog
Editor at Anders Skog Films
Göteborg, Sweden
TitleHalo
Title (original language)Gloria
Agency
Campaign Halo - KPA
Advertiser KPA
Brand Financial Services
PostedJune 2000
Product Ethical Saving founds
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Save in ethical founds.
Tagline (original language) Spara i etiska fonder
Story The camera searches on the streets after people. The copy in the commercial says "She's in on it." "He too" "She's thinking about it" "They are too" "Not him" The tag line is: More and more people are saving in ethical funds".
Philosophy show people who have made up their minds, and some that haven't.
Problem People don't know what ethical savings funds are and why they should save in them.
Media Type Television
Length
Market Sweden
Copywriter
Art Director
Director
Music
Production Company

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