Title | Halo |
Title (original language) | Gloria |
Agency | Tempel |
Campaign | Halo - KPA |
Advertiser | KPA |
Brand | Financial Services |
Posted | June 2000 |
Product | Ethical Saving founds |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Save in ethical founds. |
Tagline (original language) | Spara i etiska fonder |
Story | The camera searches on the streets after people. The copy in the commercial says "She's in on it." "He too" "She's thinking about it" "They are too" "Not him" The tag line is: More and more people are saving in ethical funds". |
Philosophy | show people who have made up their minds, and some that haven't. |
Problem | People don't know what ethical savings funds are and why they should save in them. |
Media Type | Television |
Length | |
Market | Sweden |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Director | Anders Skog |
Music | Anders Nordén |
Production Company | Anders Skog Films |