Honningcentralen - "Female Bosses"

Atyp

Atyp Oslo, Norway

704

Title	Female Bosses
Brief	After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV and social media with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as
Agency	Atyp
Campaign	Norway´s largest workplace
Advertiser	Honningcentralen - The Honey Central
Brand	Honningcentralen
Posted	October 2020
Business Sector	Food
Story	After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV and social media with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as "Norway’s largest workplace". The campaign was comprised of one-shot films showing flower fields, busy bees, alongside beehives or a bee-keeper. Each film presents a perspective on how this remarkable workplace differs from all others. These perspectives highlight the product´s pureness, the craftsmanship behind it and the and the bees’ significance as a whole through the notable work they do.
Media Type	Television
Length	15 seconds
Copywriting	Dagmar Kollstrøm
Art Director	Trond Vestengen