| Title | Bull Terrier |
| Agency | adam&eveDDB |
| Campaign | The New Breed |
| Advertiser | Harvey Nichols |
| Brand | Harvey Nichols |
| Posted | February 2014 |
| Business Sector | Department Stores, Supermarkets |
| Story | Their "New Fashion Designers" line |
| Philosophy | Bull Terrier: This campaign plays on the fashion cliché of dogs in handbags. Replacing Chihuahuas and Shih Tzus, traditionally favoured by the likes of Paris Hilton, with Bulldogs and Pit Bulls to reflect a ‘new breed’ of more accessible fashion. |
| Media Type | Outdoor/Out of Home |
| Copywriter | Matt Gay |
| Copywriter | John Long |
| Copywriter | Sigrid Egedal |
| Copywriter | Oli Rimoldi |
| Art Director | Matt Gay |
| Art Director | John Long |
| Art Director | Sigrid Egedal |
| Art Director | Oli Rimoldi |
| Photographer | Miles Aldridge |
| Agency Producer | Kirsty Harris |
| Executive Creative Director | Ben Priest |
| Executive Creative Director | Ben Tollett |
| Executive Creative Director | Emer Stamp |
| Joint Head of Design | Peter Mould |
| Head of Print | Daniel Moorey |
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