| Title | Locker Stuff |
| Agency | Mower |
| Campaign | Locker Stuff |
| Advertiser | Sorrento |
| Brand | Sorrento/Precious |
| Posted | February 2004 |
| Product | Stuffsters |
| Business Sector | Food |
| Tagline | This stuff is good. |
| Story | On top kids programs on Nickelodeon, ABCs Saturday Morning cartoons, the Fox and WB networks, 30-second television commercials, featuring offbeat humor introduced our target audience of 6- to 12-year-old kids to new Sorrento Stuffsters cheese snacks. And, like the pizza that inspired the new product, Stuffsters proved irresistible. |
| Philosophy | EMA took a two-pronged consumer approach, developing FSIs to introduce Stuffsters to Moms and provide coupons that encouraged her to buy now. Meanwhile, 30-second television commercials, featuring offbeat humor to intrigue our target audience of 6- to 12-year-old kids, ran on Nickelodeon, ABCs Saturday morning cartoons, the Fox and WB networks. There were also special activities on Sorrentos just-for-kids web site, www.stuffsters.com. Like the pizza that inspired it, Stuffsters proved irresistible. Sorrento achieved incremental distribution ranging from 80% to 96% in key markets. |
| Problem | Sorrento was ready to expand the snack cheese category with a new product - Stuffsters - string cheese with real pizza sauce inside. Research said that Moms loved the concept and kids loved the taste. To launch Stuffsters, Sorrento challenged EMA to quickly build awareness and demand among consumers. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Dave Koch |
| Art Director | Greg Fox |
| Copywriter | Monish Bhattychyria |
| Agency Producer | Chris King |
| Director | Kevin Helms |
| Production Company Producer | Kelvin Fosberry |
| Director of Photography (DOP) | Eagle Egilson |
| Production Company | Sparks |
| Post Production | Third Floor Editing |
| Sound Design Company | Rosnick Mackinnon WEbster |
| Music Company / Composer | Rosnick Mackinnon WEbster |