City Emergency break is boring on bumper cars. But very safe on real cars.
Story
We installed "City Emergency Break»-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.
Philosophy
We installed "City Emergency Break»-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.
Problem
People think innovations from a car brand is difficult to understand. Often communication like this contains difficult terms and illustrations. How could we explain City Emergency Break in an easy way, and still show that it can save lives and cars?
Result
To early to say, but the event and the film has already caused a lot of attention.