| Title | Vax That Thang Up |
| Agency | Majority |
| Campaign | Vax That Thang Up |
| Advertiser | Match Group, Inc |
| Brand | BLK |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Other Online Services |
| Philosophy | BLK, the largest dating app made for Black singles, has partnered with rap legends Juvenile, Mannie Fresh, and "the mother of southern gangster rap" Mia X, turning the iconic rap classic "Back That Thang Up" into the new vaccine anthem, "Vax That Thang Up." The message is clear: dating is better in all the ways once you're vaccinated. Black adults under the age of 40 are the most likely group to avoid the Covid-19 vaccination, according to the U.S. Census Bureau. Distrust of doctors and government, less access to vaccination centers, and online misinformation each play a role. We hope this video is both entertaining and actionable. This track marks the first time in music history that artists from Cash Money Records and No Limit Records have collaborated in any official capacity. At BLK we are all about making connections, even beyond dating. |
| Media Type | Case Study |
| Length | |
| Production Company | Motion Family |
| Founder | Omid Farhang |
| Chief Marketing Officer (CMO) | Jorge Hernandez |
| Chief Strategy Officer | Asmirh Davis |
| Associate Creative Director | Micöl Rankin |
| Art Director | Jess Noel |
| Producer | Christine Presto |
| Special Advisor | Bill Meadows |
| Senior Vice President | DJ Hardy |
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