Creme Eggs - "Hunt the White Creme Egg"

elvis

elvis London, United Kingdom

3192

Title	Hunt the White Creme Egg
Agency	elvis
Campaign	Hunt the White Creme Egg
Advertiser	Mondelez International
Brand	Creme Eggs
Posted	July 2020
Business Sector	Chocolate
Philosophy	Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them.
Media Type	Social Media
Length	119 seconds
Executive Creative Director	Neale Horrigan
Creative Director	Rob Griffiths
Creative Director	James Hudson
Strategy Director	Camilla Yates
Managing Partner	Caroline Davison
Senior Account Manager	Claire Smith
Design Director	Chris Dorn
Designer	Beth Stanbridge
Technical Lead	Jason Garfield
Senior Motion Designer	Bene Tanser
Motion Designer	Joshua Rodrigues
Creative Producer	Alexander Warren
Brand Manager	Aislinn Campbell
Artworker	Danny Kerley
Sound Designer	Michael Pachecho
Producer	Julia Methold
PR Agency	Golin / Harris International
Media Agency	Carat
Production Partner	Craft Films
Production Partner	EDC