Plastic Fisherman - "#plasticfishing"

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Title	#plasticfishing
Campaign	Let's go #plasticfishing!
Advertiser	Plastic Fisherman
Brand	Plastic Fisherman
Date of First Broadcast/Publication	2020 / 1
Business Sector	Environmental & Ecological Issues
Tagline	Let's go plastic fishing!
Story	Plastic Fisherman is an educational global project born in South Florida that uses social media and art to call attention to the dangers of marine plastic pollution. Leveraging Instagram's visual power and an 'act local, think global' mindset, it invites action through creativity, turning beach cleanups into a playful activity we named #plasticfishing. With more than 10,000 "catches" coming from all over the planet, Plastic Fisherman has grown from a local presence to a global footprint, with local Instagram accounts now in Germany, Brazil, Japan, Spain, Uruguay, and Mauritius Island. Plastic fishing has also been taken from the beach into classrooms to help young people understand how their behavior contributes to marine plastic pollution and how marine plastic pollution, in return, could affect them. Our mission is to turn as many people as possible into plastic fishermen and women themselves with a simple message: The ocean is for fish, not plastic.
Media Type	Web Film
Length	28 seconds
Creative Director	Rodrigo Butori
Art Director	Rodrigo Butori
Copywriter	Rodrigo Butori
Production Company	Gabba Visuals