| Title | Big Good |
| Agency | TBWA\España |
| Campaign | Big Good |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2020 / 12 |
| Business Sector | Food |
| Story | Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain who were affected by the COVID-19 crisis. They have joined together with the company’s regular food supply chain to create a team of more than 2,000 agricultural suppliers. Big Good was born from the need to support this sector, helping to reactivate their demand and contribute to their economic recuperation. |
| Media Type | Web Film |
| Length | |
| Account Manager | Dolores Sánchez |
| Account Supervisor | Verónica Gómez |
| Executive Account | Eva Fernández |
| Strategic Planner | Jesús Fuertes |
| Strategic Planner | Sofía Santana |
| Production Manager | Mari-Luz Chamizo |
| Production Company | Only 925 |
| Executive Producer | Maria Jesus Horcajuelo |
| Director | Nacho Clemente |
| Director of Photography (DOP) | Sergio de Uña |
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