| Title | Dementia 5 |
| Campaign | Surreal is real in dementia |
| Advertiser | Enable Foundation |
| Brand | Enable Foundation |
| Date of First Broadcast/Publication | 2019 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Dementia |
| Story | “Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters. |
| Media Type | Digital |
| Executive Creative Director | Michele Salati |
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