| Title | Road |
| Agency | DDB Singapore |
| Campaign | Coin Landscapes |
| Advertiser | Penguin Books |
| Brand | Penguin Books |
| Posted | June 2010 |
| Product | Budget Travel Guide |
| Business Sector | Travel Agencies, Tour Operators |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Joji Jacob |
| Creative Director | Thomas Yang |
| Art Director | Thomas Yang |
| Chief Creative Officer | Neil Johnson |
| Copywriter | Joji Jacob |
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