Title | Make It Canadian |
Agency | Rethink Communications Inc. |
Campaign | Make It Canadian |
Advertiser | Molson Coors |
Brand | Molson |
Posted | December 2020 |
Business Sector | Beers, Ciders, Lagers |
Story | For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wants to champion Canadian beer. And they don’t just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.Molson opened up their case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever. |
Media Type | Case Study |
Sound Design Company | Vapor Music Group |
Chief Creative Officer | Aaron Starkman |
Creative Director | Dhaval Bhatt |
Art Director | Zachary Bautista |
Art Director | Patrick Shing |
Art Director | Natasha Michalowska |
Copywriter | Allan Topol |
Copywriter | Justin Santelli |
Designer | Brandon Methner |
Strategist | Julian Morgan |
Broadcast Producer | Anna Tricinci |
Digital Producer | Todd Harrison |
Digital Producer | Kyle Hicks |
Print Producer | Narine Artinian |
Editor | Alex Fleming |
Animation/3D | Gimmick Studio |
Ted Rosnick | |
Audio Engineer | Ryan Chalmers |
Account Director | Karim Tubbeh |
Account Director | Niki Sahn |