| Title | Sad Mona Lisa Advertiser |
| Agency | F5 |
| Campaign | Sad Mona Lisa |
| Advertiser | Midea |
| Brand | Midea |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Philosophy | Have you ever seen Mona Lisa without a smile? Do you know where her smile come from? Midea air conditioner revealed the secret behind her smile in their latest commercial aired in Italy and Spain. The new film pays homage to the genius inventor, Leonardo Da Vinci and tells the story of how he created the BreezeleSS+ while being commissioned to paint the beautiful wife of a trader in Florence. |
| Media Type | Digital |
| Length | |
| Market | Italy |
| Production Company | Section80 |
| Chief Creative Officer | Adams Fan |
| Project Manager | Pan Gu |
| Creative Director | Danny Low |
| Senior Copywriter | Enzo Wu |
| Director | Alessandro de Leo |
| Cinematography | Karim Andreotti |
| Executive Producer | Marco Orlando |
| Production Manager | Rocco Marcandino |
| Producer | Caterina Colombo |
| Assistant Producer | Nina Martina Leo |
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