Title | Pretty Woman |
Title (original language) | Pretty Woman |
Agency | Les Présidents |
Campaign | Pretty Woman |
Advertiser | Caisse d'Epargne |
Brand | Caisse D'Epargne |
Posted | December 1999 |
Product | Bank |
Product (original language) | Banque |
Business Sector | Business Services |
Story | This spot is a remake of the famous scene in the film "Pretty Woman", where in a boutique, Richard Gere offers Julia Robert all the clothes that she wants, but this time his credit card is refused. Another man (apparently less charming) pulls out his Caisse D'Epargne credit card and leaves hand in hand with Julia Roberts. |
Story (original language) | Ce spot est un remake de la célèbre scène du film "Pretty Woman", où dans une boutique, Richard Gere offre à Julia Roberts tous les vêtements qu'elle désire, mais cette fois, sa carte de crédit est refusée. Un autre homme, apparement avec moins de charme sort sa carte de crédit de la Caisse d'Epargne et part, main dans la main avec Julia Roberts. |
Media Type | Television |
Length | |
Creative Director | Olivier Altmann |
Copywriter | Olivier Camensuli |
Art Director | Andrea Leupold |
Agency Producer | Philippe Baumann |
Director | Geoffrey Barish |
Production Company | Hamster Publicité |