Title | New Vision of Cable Teaser |
Agency | Giant Ideas |
Campaign | New Vision of Cable Teaser |
Advertiser | Adelphia Communications |
Brand | Adelphia |
Date of First Broadcast/Publication | 2003 / 9 |
Product | New Packaging Tiers |
Business Sector | Others |
Tagline | The New Vision of Cable |
Story | This teaser spot was the front end of the largest campaign in Adelphia's history. Launching a major overhaul in product and services to their customers, under a newly designed packaging structure (also developed by Giant Ideas) was a massive undertaking. The campaign used black and white photography transforming into full color to symbolise the new easy and simple packaging system. |
Media Type | Television |
Length | |
Market | United States |
Editor | J. Frink |
Music | Michael Goodis |
Director of Photography (DOP) | Stephen Hunter |
Art Director | Gary Kalinosky |
Music | Gary Kalinosky |
Director | Michael Killen |
Account Executive | Stan Muschweck |
Creative Director | Bryan Ward |
Copywriter | Bryan Ward |
Production Company | Animal |