Title | Absolut's One Night |
Brief | "It all started one night", says the narrator, against a black backdrop. "When, right out of the darkness: BOOM!" To the classic disco tune "Sunny", the film hurtles through the Earth's biggest moments of creativity, starting with the Big Bang and moving through to the modern day. It ends with a bottle of Absolut. "You can take it from here." Create a better tomorrow, tonight. |
Agency | BBH |
Campaign | One Night |
Advertiser | The Absolut Company |
Brand | Absolut |
Date of First Broadcast/Publication | 2017 / 9 |
Business Sector | Spirits, Fortified Wines |
Story | The film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day. The fundamental idea behind this visually complex and evolving piece was to show the defining moments of creativity that have changed the world. |
Media Type | Television |
Length | |
Production Company | Framestore |
Editing Company | Whitehouse Post |
Executive Creative Director | Ian Heartfield |
Creative Team | Simon Cenamor |
Creative Team | Raymond Chan |
Agency Producer | Victoria Keenan |
TV production assistant | Zaf choudhury |
Strategy Director | Melanie Arrow |
Strategist | Raphael Bittner |
Production Company | Park Pictures |
Director | Emmanuel Lubezki |
Executive Producer | Jackie Kelman-Bisbee |
Executive Producer | Caroline Kousidonis |
Executive Producer | Sophie Hubble |
Producer | Nick Goldsmith |
Editor | Gregory Hayes |
Music | Soundtree Music |
Production Company | Framestore |