Title | Win Your Own Pub |
Agency | Frankel |
Campaign | Win Your Own Pub in Ireland Contest |
Advertiser | Diageo |
Brand | Guinness |
Posted | December 1999 |
Business Sector | Beers, Ciders, Lagers |
Story | A national contest to maximize St. Patricks Day selling season, it requires entrants to write an essay beginning The Perfect Pint of Guinness is
. Ten essay finalists and their guests are flown to Ireland to compete for ownership of pub. Finalists participate in a series of three events: dart throwing, pint pouring and an essay presentation on Why I want to own J. OSullivans Pub . Created POS materials featuring past winners and their winning essays. |
Media Type | Transportation & Vehicles |
Length | |
Market | United States |
Creative Director | Steve Spiro |
Copywriter | Ed Koslow |
Art Director | Paul Tatore |
Photographer | Donald Maloney |