Steve Spiro
Music at Felt Music
London, United Kingdom
TitleWin Your Own Pub
Agency
Campaign Win Your Own Pub in Ireland Contest
Advertiser Diageo
Brand Guinness
PostedDecember 1999
Business Sector Beers, Ciders, Lagers
Story A national contest to maximize St. Patrick’s Day selling season, it requires entrants to write an essay beginning “The Perfect Pint of Guinness is….”
Ten essay finalists and their guests are flown to Ireland to compete for ownership of pub. Finalists participate in a series of three events: dart throwing, pint pouring and an essay presentation on “Why I want to own J. O’Sullivan’s Pub….” Created POS materials featuring past winners and their winning essays.
Media Type Transportation & Vehicles
Length
Market United States
Creative Director
Copywriter
Art Director
Photographer

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