| Title | Toon Disney Europe Identity Package |
| Agency | Razorfish |
| Campaign | Toon Disney Europe Identity Package |
| Advertiser | Walt Disney |
| Brand | Toon Disney |
| Posted | April 2004 |
| Business Sector | TV/Radio Programs & Stations |
| Story | An on-air identity package and website for Toon Disney Europe. |
| Philosophy | SBI.Razorfish designed the Toon Disney logo and created all the brand identity elements for the European TV channels (on-air, off air and online). The new logo was cast as the star of an inventive on-air package consisting of a series of adventures in a futuristic Toon Disney world. SBI.Razorfish extended the brand's reach by redesigning the Toon Disney website to incorporate core elements from the new on-air package. The original music and the signature sound design wraps the brand experience across the different screens, creating a consistent look and feel for kids. |
| Problem | Toon Disney came to SBI.Razorfish to create a consistent brand experience that would extend across all channels and take their audience to new heights. |
| Media Type | Packaging, Branding & Design |
| Market | Europe |
| Creative Director | Carlos Ferreyros |
| Animation | Ariel Eroles |
| Animation | Alejandro Melguizo |
| Graphic Designer | Alejandro Melguizo |
| Graphic Designer | Ariel Eroles |
| 3D Graphics | Walter Lubinski |
| Executive Producer | Jane Friesen |
| Producer | Katie Manning |
| Producer | Paul Schneider |
| 2D Animator | Ian Freeman |
| Project Coordinator | Erika Pietch |