Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portugal
TitleLove Without Barriers
Agency
Campaign Love Without Barriers
Advertiser Rumos
Brand Rumos
Date of First Broadcast/Publication 2016 / 4
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Tagline We rise together
Story With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body. 
Philosophy Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology. 
Problem We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms. 
Result Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website 
Media Type Social Media
Length
More Information www.amorsembarreiras.com
Executive Creative Director
Chairman
Copywriter
Art Director
Director
Director of Photography (DOP) Pedro Patrocínio
Production Company
UX Designer Jeison Valejo
Frontend Developer Antônio Figueiredo

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