Ali Shabaz
Executive Creative Director at RAPP
Singapore, Singapore
TitleShirley & Fatima
Agency
Campaign Shirley & Fatima
Advertiser Apsara Pearl
Brand Apsara Pearl
PostedJune 2019
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story Fatima attends an international school in Dubai, Shirley is her best friend. They spend all their time together, chatting, having fun, and occasionally getting in trouble for it. When Fatima tries to return Shirley’s missing lunchbox, she receives an unexpected gift that brings them even closer.

Fatima and Shirley explore themes of empathy and tolerance, the central tenets of Ramadan, from the point of view of two young friends, who despite their backgrounds, find common ground every day. It’s a heartwarming day in the life film for the global market with nuanced and authentic performances by two wonderful young actors, who bring each moment to life.

Media Type Television & Cinema
Length
Chief Creative Officer
Executive Producer
Director of Photography (DOP)

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