Title | Making School Zones Safer Around the World |
Agency | McCann New York |
Campaign | Making School Zones Safer Around the World |
Advertiser | 3M |
Brand | 3M |
Date of First Broadcast/Publication | 2022 / 4 |
Business Sector | Industry |
Philosophy | 3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies. Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota. |
Media Type | Integrated Media/360 Activation |
Length | |
EVP, Global Executive Creative Director | Caprice Yu |
EVP Director Of Brand Content | Dave Moore |
SVP, Group Creative Director | Chad Baker |
SVP, Group Creative Director | Ryan Paulson |
Associate Creative Director | Eric Aragon |
Associate Creative Director | Jack Deligter |
Chief Strategy Officer | Erica Yahr |
SVP, Group Strategy Director | Laura Frank |
VP Strategy Director | Emily Brown |
Strategist | Emily Castellano |
SVP Executive Music Producer | Eric Johnson |
Music Producer | Colleen Dahlstrom |
SVP Executive Integrated Producer | Kathy Love |
SVP Executive Account Director | Amber Greenwalt |
VP Account Director | Alba Berdala |
Account Supervisor | Emily Charlton |
Assistant Account Executive | Katherine Zhang |
Advertising Manager | Brian Rice |
Advertising Manager | Yemisi Emiola |
Advertising Manager | Kristine Frost |
Advertising Manager | Cindy Ridge |
Advertising Manager | Caitie Beisswenger |
Advertising Manager | Betsy Kennedy |
Advertising Manager | Stephanie Dodd |
Head of Content | Adam D. Hirsch |
Production Company | Craft NY |
Senior Producer | Zoe Katz Greene |
Director of Photography (DOP) | Karina Silva |
Director of Photography (DOP) | Reuben Steinberg |
Editor | Max Sitnikov |
Editor | Ilya Katsap |
Senior Producer | Liz Snyder |
Junior Producer/Assistant Editor | Hayley Danke |
Assistant Editor | Paul DeCarlo |
Assistant Editor | Sarah May |
Audio Engineer | Nick MacDonald |
Audio Engineer | Gerard McConville |
Colorist | Devin Altobello |
Graphic Artist | Matt Flamm |
Graphic Artist | Rebekah Piaquadio |
Graphic Artist | Ian Lamont-Havers |