Title | More Than a Game |
Agency | adam&eveDDB |
Campaign | FIFA 18 Launch |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports FIFA18 |
Date of First Broadcast/Publication | 2017 / 9 |
Business Sector | Video Games/Consoles |
Story | The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens. |
Media Type | Television |
Length | |
Soundtrack | Mean Demeanor (El Tornado Mix) |
Editing Company | Trim Editing |
Audio Post Production | Factory Studios |
Actor / Celebrity | Cristiano Ronaldo |
Actor / Celebrity | Antoine Griezmann |
Actor / Celebrity | Roberto Carlos |
Actor / Celebrity | Dele Alli |
Actor / Celebrity | Run the Jewels |
Actor / Celebrity | James Harden |
Actor / Celebrity | Hjerpseth |
Actor / Celebrity | Castro1021 |
Actor / Celebrity | wroetoshaw |
Actor / Celebrity | Indi Cowie |
Actor / Celebrity | Freekickerz |
Actor / Celebrity | Off-Foot |
Actor / Celebrity | 8bit-Football |
Advertising Manager | Anthony Doyle |
Advertising Manager | David Jackson |
Advertising Manager | Paul Marr |
Group Chief Creative Officer | Ben Priest |
Chief Creative Officer | Richard Brim |
Creative Director | Tim Vance |
Creative Director | Paul Knott |
Creative Team | Tim Vance |
Creative Team | Paul Knott |
Creative Team | Rasmus Smith-Bech |
Creative Team | Jonas Roth |
Agency Producer | Sian Parker |
Assistant Agency Producer | Christopher Battye |
Account Planner | Martin Beverley |
Account Planner | David Mortimer |
Chief Executive Officer (CEO) | Mat Goff |
Managing Partner | Dylan Davenport |
Account Director | James Derrick |
Account Manager | Max Sullivan |
Designer | Alex Fairman |
Typographer | Alex Fairman |
Media Planner | Robbie McCawley |
Media Planner | Tony Medio |
Media Agency | Starcom MediaVest |
Production Company | Smuggler |
Executive Producer | Fergus Brown |
Producer | Emma Butterworth |
Director | Adam Berg |
Director of Photography (DOP) | Erik Sohlström |
Director of Photography (DOP) | Mattias Drugge |
Director of Photography (DOP) | Simon Chaudoir |
Editor | Paul Hardcastle |
Editor | Dave Davis |
Post Production | The Mill London |
Colorist | Dave Luddy Ludlam |
Music Supervision | Raphaella Lima |