| Title | Box |
| Agency |
Havas New York
|
| Campaign |
Box
|
| Advertiser |
The United Nations
|
| Brand |
World Food Program
|
| Date of First Broadcast/Publication |
2003 / 11
|
| Business Sector | Charities, Foundations, Volunteers
|
| Tagline | If we fit all the people in the world in this box. |
| Story | If we fit all the people in the world in this poster. All the people in this box would be starving. |
| Philosophy | Our solution was to send our copy as a graphic element to highlight the one-in-seven statistic. The result is a solid black box on a white page. The black box represents the starving people of the world. Everyone who looks at it asks , "Are there really that many people starving?" Sadly, we always have to answer yes. |
| Problem | World hunger is far more serious than anyone realizes. One in every seven people in the world goes hungry and in the next year over 10 million people could die of starvation. The World Food Program is in desperate need of money to help. |
| Media Type |
Poster
|
| Market | United States |
| Executive Creative Director |
Kevin Roddy
|
| Art Director |
David Cuccinello
|
| Copywriter |
Bob Cohen
|
