James Rouse
Director at Biscuit Filmworks UK
London, United Kingdom
TitleTrains, now on Uber 10
Agency
Campaign Trains, now on Uber
Advertiser Uber
Brand Uber
Date of First Broadcast/Publication 2023 / 11
Business Sector Transport, Travel and Tourism
Philosophy Did you know you can book not only cars on the Uber app, but trains too? In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains.
Media Type Outdoor/Out of Home
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