| Title | De Nachtloerrrders |
| Agency | 72andSunny |
| Campaign | De Nachtloerrrders |
| Advertiser | 72andSunny Amsterdam |
| Brand | 72andSunny Amsterdam X Juf op Straat |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Advertising Agencies |
| Philosophy | A creative collective from agency 72andSunny Amsterdam has joined forces with hundreds of school children in their home city to create a light installation for the Amsterdam Light Festival. The new installation will be in place at ARTIS, the Amsterdam City Zoo from 28th November, through to the end of the Festival on Sunday, 19th January. 72andSunny Amsterdam’s participation follows The Amsterdam Light Festival’s open call each year, where artists can submit their creative ideas for an installation. The theme for this year, which marks the 8th annual Amsterdam Light Festival, is Disrupt! The agency’s idea, ‘De Nachtloerrrders’, is part of Amsterdam Light Festival’s school workshop project that, in collaboration with Juf op Straat, has been organised annually since 2017. ‘De Nachtloerrrders’ in an installation featuring mysterious and unsettling new nocturnal animal eyes appearing outside the zoo each night. 20 pairs of continuously updating LED screens hidden in the bushes and trees show designs imagined by over 800 8-12 year olds.These eyes hint at a possible future evolution and highlight the growing problem of disturbing natural animal habitats when expanding cities light up the night skies. They also suggest a potentially greater biodiversity lurking in the neighbourhood already, with much more life found outside the zoo gates than within. |
| Media Type | Ambient |
| Creative Team | Wendy Richardson |
| Creative Team | Lee Boulton |
| Creative Team | KC Hong |
| Creative Team | Gabor Szalatnyai |
| Creative Team | Angelina Joy |
| Creative Team | Nilli Zadok |
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