Damian Balmaceda
Retoucher at BERLIN SCL
Santiago, Chile
TitleSolid Investment, 1
Agency
Campaign Solid Investment
Advertiser Jordan Commercial Bank
Brand Jordan Commercial Bank
Date of First Broadcast/Publication 2019 / 2
Business Sector Banking, Finance, Law & Insurance
Philosophy The concept is based on an old known story from our childhood: Three Little Pigs story [1933], when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. That's how we connected the story to our product offering [Housing Loan] we believe when you spend your money on rent, it's like throwing money away and at the end of the day, it’s not actually your house!
Hurry up and apply for a house loan from Jordan Commercial Bank to own a brick-solid home that lasts under your property forever... The loan, is as if you're paying rent, however with the house belonging to you.

Print advertisement created by Cheil, Jordan for Jordan Commercial Bank, within the category: Finance.
Media Type Print
Creative Director
Art Director
Copywriter
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