| Title | Sorry Mom |
| Agency | Ogilvy UK |
| Campaign | Sorry Mom |
| Advertiser | Tilda |
| Brand | Tilda |
| Posted | October 2007 |
| Product | Microwaveable Basmati Rice |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Tagline | Perfect Basmati rice in two minutes. Sorry Mum |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Executive Creative Director | Malcolm Poynton |
| Creative Director | Justin Barnes |
| Creative Director | Ben Callis |
| Director | Tony Barry |
| Production Company | Academy Films |