Title | Make Something Wonderful |
Agency | TBWA\Media Arts Lab |
Campaign | Behind the Mac |
Advertiser | Apple |
Brand | Apple |
Date of First Broadcast/Publication | 2019 |
Business Sector | Consumer Electronics & Audio-Visual |
Philosophy | The world needs a reminder of how powerful unleashing your creative potential can be – and in this film, we’re putting a spotlight on the real people using their passion to make a difference in the world. “Make Something Wonderful” is a celebration of what happens when humanity’s creativity, vision and dedication meet the ideal tool for creative minds: Mac. Because From everyday people to artists and activists like Malala Yousafzai and Lin-Manuel Miranda, the ones changing the world are doing it behind the Mac. |
Media Type | Web Film |
Length | |
Media Agency | OMD USA |
Chief Creative Officer | Brent Anderson |
Group Creative Director | Chuck Monn |
Creative Director | Kathleen Swanson |
Creative Director | Pierce Thiot |
Copywriter | Temnete Sebhatu |
Art Director | Joe Russomano |
Executive Director of Content Production | Brian O'Rourke |
Executive Producer | Chris Perry |