Audemars Piguet - "Seek Beyond"

Publicis Luxe

Publicis Luxe Paris, France

2454

Brand: Audemars Piguet
Country: France

Advertiser: Audemars Piguet

Title	Seek Beyond
Agency	Publicis Luxe
Campaign	Seek Beyond
Advertiser	Audemars Piguet
Brand	Audemars Piguet
Date of First Broadcast/Publication	2023 / 3
Business Sector	Watches
Story	At Audemars Piguet, everything started in Le Brassus, in the Joux valley, a connection to nature, family roots, and creative know-how. It’s also where everything is being reinvented today - from watchmaking innovation to an avant-garde and assertive vision of luxury with numerous stories to tell. That’s why the new Audemars Piguet campaign, which celebrates its past and future – was conceived and shot in this valley. It’s the story of the brand’s identity and values, a message it shares with its family members, whether they be clients or artisans: Seek Beyond. A philosophy that invites you to trace your own path and see beyond. To capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations. Publicis Luxe is showcasing this spirit today through an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias a reality, to join the world of Audemars Piguet.
Media Type	Web Film
Length	113 seconds
Advertising Manager	Olivia Crouan-Guintini
Advertising Manager	Katherine McKay
Advertising Manager	Daphne Giorgetti
Advertising Manager	Claudio Zenger
Executive Creative Director	Schoettl Marie-Eve
Executive Creative Director	David Soussan
Creative Director	Fanny BURRATO
Creative Director	Gabrielle Attia
Art Director	Anqi Lai
Art Director	Elena Lightbody
Account Manager	Camille Monange Rieu
Account Manager	Marion Forestier
Art Buyer	Anne Traonouil
Production Company	Psycho
Sound Producer	Christophe Caurret
Sound Producer	Camille Masse
Sound Producer	Olivier GUILLOU
Sound Producer	Clément Bonnet
Agency Producer	Sophie Mégrous
Director	Neels Castillon