Humanity & Inclusion - "Be a Lifeline to The Most Vulnerable"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

3555

This ad is part of the ACT Responsible Collection

Brand: Humanity & Inclusion
Country: Canada

Advertiser: Handicap International

Title	Be a Lifeline to The Most Vulnerable
Agency	Cossette Communication-Marketing
Campaign	Be a Lifeline to The Most Vulnerable
Advertiser	Handicap International
Brand	Humanity & Inclusion
Date of First Broadcast/Publication	2018 / 1
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action and animation. Narrated by Feist, the film begins with close ups of people’s hands, which form an abstract landscape on which the animation delicately treads out true stories. Shots of the people behind the stories emerge – from young to old, their faces tell of both struggle and strength. The new identity for Humanity & Inclusion will be unveiled in a global campaign deployed across several platforms and in eight countries. 30, 45 and 60 sec videos will appear on TV, online and in cinemas. The campaign also includes OOH, as well as print, online and social media ads.
Media Type	Television & Cinema
Length	60 seconds
Market	Namibia, United States, Myanmar, Thailand, United Kingdom
Production House	Morrison
Director	Olivier Staub
Photographer	Olivier Staub
Editing	Normal Studio
Animation	Shed
Narration English	Feist
Narration French	Pascale Bussières
Sound	Apollo Studios
Research	Impact Research
Copywriter	Linda Dawe