Title | Washing Away Excuses |
Agency | FCB Brasil |
Campaign | Washing Away Excuses |
Advertiser | Whirlpool |
Brand | Whirlpool's Brastemp |
Date of First Broadcast/Publication | 2021 / 8 |
Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
Philosophy | Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. |
Media Type | Integrated Media/360 Activation |
Length | |
CEO / CCO | Ricardo John |
Client Services Team | Carolina Andrade |
Client Services Team | Letícia Hengles |
Client Services Team | Samia Reiter |
Client Services Team | Mayara Nunes |
Client Services Team | Thiago Iusim |
Client Services Team | Elton Longhi |
Planning Team | Isabela Katayama |
Planning Team | Marcella Huche |
Planning Team | Bruna Rodriguez |
Planning Team | Renata Davila |
Media Team | Robson Cruz |
Media Team | Tiago Santos |
Media Team | Teresa Urbano |
Media Team | Nicola Aguiar |
Media Team | Eliane Bernardino |
Media Team | Fábio Freitas |
Creative Team | Liandra Monteiro |
Creative Team | Juscelino Vieira |
Creative Team | Thiago Moralles |
Creative Team | Thea Rodrigues |
Creative Team | Renata Reigota |
Creative Team | Marta Carvalho |
Creative Team | Lucas Buled |
Creative Team | Kaue Sá |
Creative Team | Marcelo Rizerio |
Creative Team | Ana Becker |
Creative Team | Anna Martha |
Production | João Albertini |
Production | Daniela Fonseca |
Production | Camila Galdencio |
Production | Amanda Fonseca |
Production | Carolina Ferreira |
Production | Fernanda Geraldini |
B.I. | Priscilla Olegario |
B.I. | Barbara Feitosa |
Production Company | M&A EVENTOS |
Production Company | LANDIA Films |
Director | Aline Lata |
Managing Director/ Executive Producer | Sebastian Hall |
Managing Director/ Executive Producer | Carolina Dantas |
Executive Producer | Valentina Baisch |
Executive Producer Assistant | Larissa Delfini |
Production Coordinator | Camilla Bastos |
Production Coordinator Assistant | Mari Prado |
Production Coordinator Assistant | Luciana Andrade |
Production Coordinator Assistant | Natalia Petrechen |
Director of Photography (DOP) | Erico Toscano |
Art Director | Rafa Blass |
1st AD | Tati Klein |
Production Director | Andrea Beni |
Location | Tati Setton |
Art Production | Gisela Villalva |
Art Assistant | Mari Godone |
Post Production Coordinator | Elton Bronzeli |
Copywriter | Breithner Monteiro |
Grade | Marla Colour Grading |
Sound Production | Cabaret |
Sound Production | Bruno Peras |
Maestro | Guilherme Azem |
Mix | Guilherme Azem |
Mix | Luiz Ortega |
Client Services | Barbara Russiano |
Client Services | Flávia Caparelli |
Client Services | Ingrid Lopes |
Coordinator | Carol Oliveira |
Coordinator | Chandra Lima |
Coordinator | Verusca Garcia |
Voice | Michele Bittencourt |
Director | Flávio Santos |
Product and Relationship Director | Gustavo Almeida |
Artistic Director | Victor Godoy |
Director of Operations and New Business | Gabriel Lima |
Client Services | Viviane Costa |
Influencer Marketing Specialist | Georgia Murta |
Approval Client | Stefany Saraiva |
Approval Client | Wendel Teixeira |
Approval Client | Gabriel Silva |
Approval Client | Allyne Magnoli |
Approval Client | Gustavo Ambar |
Approval Client | Andrea Salgueiro |