Budweiser - "Scoreboard "

Africa

Africa São Paulo, Brazil

11751

Brand: Budweiser
Country: Brazil

Advertiser: Ambev

Title	Scoreboard
Agency	Africa
Campaign	Scoreboard
Advertiser	Ambev
Brand	Budweiser
Posted	July 2021
Business Sector	Beers, Ciders, Lagers
Story	“Bud is more than a sponsor. Bud is part of history.” Like in every sport, fans of basketball are always there for their teams in every important moment, especially during NBA season. The same applies to Budweiser, a brand that for a long time has been playing this role and proving to be much more than an official supporter of the league. After taking a step further on this long-time partnership and becoming the league's official broadcast in Brazil, the King of Beers is celebrating its connection to NBA by showing everything that has been built over the years, not just on the court, but mostly outside of it. Conceived by ad agency Africa and directed by Vellas, from Saigon, Bud’s new campaign reinforces the message of a brand that has outgrown its sponsor role. More than that, it has kept its pace with the cultural transformations promoted by the influence of basketball in several fields once going beyond the courts and reaching the streets, such as fashion and music. The piece entitled “Scoreboard” tells the story of this long-term partnership between Bud and NBA by showing how in every important moment of the league, the brand was there, in the hands of players that became idols and idols that became fans. Budweiser is a long-time NBA partner and this year became the league's official broadcast in Brazil, in a media partnership to connect and interact directly with fans and basketball stakeholders. All this to democratize innovative content, strengthen people's relationship with the sport and make access to matches easier.
Media Type	Television & Cinema
Length	60 seconds
Chief Creative Officer	Sergio Gordilho
Executive Creative Director	Matias Menendez
Creative Team	Erico Braga
Creative Team	Nicholas Bergantin
Creative Team	Rodrigo Adam
Creative Team	Fernando Marar
Creative Team	Rodrigo Barbosa
Creative Team	Marcelo Bruzzesi
Creative Team	Cortez Pereira
Chief Operating Officer (COO)	Carolina Boccia
Client Supervisor	Heloisa Pupim
Client Supervisor	Francine Pellacani
Client Supervisor	Karen Pardo
Client Supervisor	Juliana Pastori $
Client Supervisor	Ana Andrade
Client Supervisor	Gabriela Medina
Account Planner	Aldo Pini
Account Planner	Quentin Mahé
Account Planner	Weslley Gagliano
Media Director	Aga Porada
Media Director	Luciana Prado
Media Director	Victor Berto
Media Director	Mariana Falcao
Media Director	Samuel Teles
Media Director	Amanda Santana
Media Director	Bruno Gregorut
Media Director	Luis Pili
Agency Producer	Rodrigo Ferrari
Agency Producer	Tais Olhiara
Agency Producer	Eduardo Machado
Production Company	Saigon Filmes
Director	Vellas
Executive Producer	Marcelo Altschuler
Executive Producer	Carol Pessini
Director of Photography (DOP)	Pierre Kerchove
Client Services Director	Fernanda Gomes
Client Services Director	Rafael Costa
Client Services Director	Karin Diniz
Production Coordinator	Katiucia Soares
Production Coordinator	Jucilene Almeida
Production Coordinator	Haiane Basilio
Assistant Director	Flavio Lanfredi
Assistant Directors	Luciana Camargo
Creative Assistant	Amanda Flora
Head of Production	Reinaldo Faria
Costume	Marina Vieira
Casting	Flavia Cocozza
Casting	Jaqueline Tedoro
Line Producer	Ronder Willian