| Title | Sleeping |
| Title (original language) | Durmiendo |
| Agency | VML Madrid |
| Campaign | Sleeping |
| Advertiser | Cadbury |
| Brand | Cadbury Schweppes |
| Posted | June 2004 |
| Product | Schweppes Non Stop |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Wake up ! The soft drink that wakes you up. |
| Tagline (original language) | ¡Despierta! El refresco cítrico que te despeja. |
| Story | Under the concept Wake up! Schweppes and its new soft drink NON STOP invites us to wake up through an outdoor campaign made by Y&R Madrid. |
| Story (original language) | Bajo el concepto ¡DESPIERTA! Schweppes y su nuevo refresco NON STOP nos invitan a despejarnos a través de una campaña exterior realizada por Y&R Madrid. |
| Philosophy | Y&R Madrid has made the lauching campaign of the new Schweppes energetic soft drink NON STOP. A citric drink with orange or lemon taste with stimulating properties, and which consumption is recommended at every hour of the day. Taking into account the modern way of life of consumers and their necessity to keep an active like rythm, the campaign incites us to wake up and take the advantage of life. Evoking situations when energy fails, NON STOP appears as the solution. |
| Philosophy (original language) | Young & Rubicam Madrid ha realizado la campaña de lanzamiento de la nueva bebida energética de Schweppes, NON STOP. Una bebida cítrica de sabor naranja o limón con propiedades estimulantes y cuyo consumo está recomendado a cualquier hora del día. Teniendo en cuenta los modernos hábitos de vida del consumidor y su necesidad de mantener un ritmo de vida activo, la campaña nos insta a despejarnos y aprovechar la vida al máximo. Apelando a situaciones en las que las que la energía nos falla, NON STOP aparece como la solución. Con el concepto creativo ¡DESPIERTA! y el claim NON STOP, el refresco cítrico que te despeja, Y&R consigue reflejar los beneficios del producto de una manera clara y directa. |
| Media Type | Outdoor/Out of Home |
| Market | Spain |
| Advertiser's Supervisor | César Sánchez del Moral |
| Advertiser's Supervisor | Carmen Guembe |
| Advertiser's Supervisor | Verónica Cortés |
| Creative Director | Alejandro Torres |
| Creative Director | Marta del Río |
| Art Director | Fernando Mendoza |
| Account Director | Laura Vega |
| Account Supervisor | Susana Outeiriño |
| Account Executive | Noelia Gil |
| Graphic Designer | Cristina del Coso |
| Agency Producer | Manuel Cano |
| Photographer | Jorge Martín |
| Digital Retouch | Freelands |
| Advertiser's Supervisor | Augusto Merino |
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