MACMA - "The Art of Self Examination"

DAVID

DAVID Buenos Aires, Argentina

Awards

6237

This ad is part of the ACT Responsible Collection

Brand: MACMA
Country: Argentina

Advertiser: MACMA

Title	The Art of Self Examination
Agency	DAVID
Campaign	The Art of Self Examination
Advertiser	MACMA
Brand	MACMA
Date of First Broadcast/Publication	2022 / 5
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	Macma, the non-profit organization dedicated to support women with breast cancer, presents the interactive exhibition “The Art of Self Examination” in the prestigious Hispanic American Museum of Art Isaac Fernández Blanco, in the City of Buenos Aires. Unlike conventional art exhibitions, this initiative invites visitors, for one week, to touch the museum’s works of art with the aim of learning how to recognize the possible symptoms of breast cancer through palpation.
Media Type	Case Study
Length	130 seconds
Global Chief Creative Officer	Pancho Cassis
Global Chief Creative Officer	Sylvia Panico
Global PR Director	Sandra Azedo
Global Managing Director	Emanuel Abeijon
Executive Creative Director	Ignacio Flotta
Executive Creative Director	Nicolas Vara
Creative Director	Nicolás Rudy
Creative Director	Emiliano Adam
Copywriter	juan pablo tyrer
Art Director	Johann Hotz
Head of Production	Jimena Oliva
Producer	Agustina Perez Ponce
General Account Director	Justina Lioy Lupis
Account Director	Maria Giaimo
Account Supervisor	Eugenia Iglesias
Strategist	Federico Yalal Massud
Production Company	Poster
Director	Dana Campanello
Executive Producer	Mariano Echarri
Art Director	Alicia Vázquez
Photographer	Romina Ferreyra
Approval Client	Irene Marcet
Approval Client	Marta Mattiussi
Approval Client	Susana Gentile
Approval Client	Elba Torrado
Approval Client	Paola Albornoz
Approval Client	María Paula Castillo
Approval Client	Vizeum