ALS League - "Work for ALS"

Publicis Brussels

Publicis Brussels Bruxelles, Belgium

Awards

8175

This ad is part of the ACT Responsible Collection

Brand: ALS League
Country: Belgium

Advertiser: ALS LIGA BELGIUM

Title	Work for ALS
Agency	Publicis Brussels
Campaign	Work for ALS Belgium
Advertiser	ALS LIGA BELGIUM
Brand	ALS League
Date of First Broadcast/Publication	2018 / 8
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	ALS is an incurable disease which gradually paralyses all the muscles of the person who is suffering from it. Research funding depends solely on donations and currently there aren’t enough. That’s why ALS patients have decided to take action and go back to work to finance the research with their own salary. They are asking Belgian employers to give ALS patients a job which is suited to their limited abilities. For example: A job as a life drawing model or a museum security guard. They then invited the general public to join in and contribute to research by donating a part of their salary on workforals.be
Media Type	Television
Length	30 seconds
Contact	Evy Revies
Creative Director	Willem De Wachter
Creative Director	Kwint De Meyer
Creative	Maxime Damo
Creative	Jelle Van Garderen
Copy NL	Wim Corremans
Strategy	Virginie Lepère
Strategy	Fiona Boyle
Account Team	Frederik Jonnaert
Account Team	Maite Camerman
Producer	Marc Van Buggenhout
Producer	Daan Feytongs
Film Production Company	Caviar
Director	Tom Willems
Director of Photography (DOP)	Frederic Van Zandycke
Producer	Julie Bosteels
Executive Producer	Ilse Joye
Focus Puller	Bert De Keyzer
Focus Puller	Carolien Den Hond
Gaffer	Patrick Haegeman
Grip	Gerrit Callens
Grip	Aarom Meulemeester
Sound	Hans De Wit
Set Dresser	Najib De Brakenier
Makeup	Lili Glavan
Makeup	Daphné Zwanenberg
Photographer	Frédéric Uyttenhove
Sound	Prodigious
Sound Director	Tom Garcia
Sound Engineer	Allain Guillaume
Designer	Christophe Vantricht