| Title | Duel |
| Agency | Lowe DraftFcb |
| Campaign | Duel |
| Advertiser | Scapino |
| Brand | Scapino |
| Posted | April 2001 |
| Product | Retail Shoe Store |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Need new shoes |
| Story | We see a scene that look like one coming out of an old-time Western movie. It's clear that we are looking at is a shoot-out. Two cowboys are standing in a deserted street, face to face, a couple of meters apart. They are looking at each other, their hands centimeters away from their pistols. Neither one is moving, the suspense is rising. Then one of the cowboys suddenly reaches for his pistol, trying to get it out of his pistolease. But the pistol gets stuck and the cowboy shoots in his own foot. Pay off : Need new shoes? |
| Media Type | Television |
| Length | |
| Creative Director | Aad Kuijper |
| Creative Director | Pieter van Velsen |
| Copywriter | Marc Bennink |
| Art Director | David De Winter |
| Production Company | CZAR Amsterdam |
| Director | Henri de Maar |
| Production Company Producer | Kerstin Kambier |
| Agency Producer | Peter Burger |
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