| Title | Birthday Cake |
| Agency | Grey Group China |
| Campaign | Birthday Cake |
| Advertiser | Maibo Online |
| Brand | Maibo Online |
| Posted | September 2004 |
| Product | Samebirth Online Chat |
| Business Sector | Community Website |
| Story | (HEADLINE) Log into Maibo's Samebirth to find a chat partner who shares the same birth date. |
| Philosophy | To introduce Samebirth Online Chat service, the latest product from Maibo Online. The service enables fellow chatter to find and meet other netizens who share the same birth date as theirs. |
| Media Type | Newspaper |
| Market | China |
| Creative Director | Kevin Lee |
| Art Director | Kevin Lee |
| Art Director | Sam Shen |
| Photographer | Lin Song |
| Copywriter | Jane Tian |
| Art Director | Michael Wong |
| Other | Chan Chou Wong |
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