Mathieu Vinciguerra
EXECUTIVE CREATIVE DIRECTOR at WNP
Paris, France
TitleSurvivor
Agency
Campaign Survivor
Advertiser Société Protectrice des Animaux
Brand SPA
Date of First Broadcast/Publication 2020 / 6
Business Sector Animal Rights/Safety/Adoption
Story Birth Production produces the latest awareness campaign of La Société Protectrice des Animaux (SPA) with a new film imagined by the agency WNP and directed by the talented Benjamin Lacour. It features the testimony of a survivor who, despite his newfound happiness, remains traumatized by what happened to him in the past. The film plays the wrong track, focusing on the dog’s master, with flashbacks evoking a Post Traumatic Stress Disorder, when it is in fact the dog, and a Post-Abandonment Syndrome.To reveal the harsh reality of the physical and psychological consequences of this cruel act of abandonment, the SPA, WNP and Birth Production opted for the short film format.Directed by Benjamin Lacour (BIRTH) - during the confinement while respecting the sanitary rules - this short film and its 30s version will be broadcast on the web and on TV throughout the summer.In this «Family made» project, Benjamin Lacour, surrounded by his children, his dog and his relatives knew perfectly how to stage all the ordeals that abandoned animals go through: anguish, survival, wandering, the violence of wildlife and the dangers of the road.
Media Type Web Film
Length
Executive Creative Director
Art Director
Copywriter
Agency Producer
Account Supervisor
Production Company
Producer
Director
Production Company Producer
Production Company Producer
Director of Photography (DOP)
Cameraman
Cameraman
Editor
Colorist
Sound Designer
Sound Engineer
Assistant Director
Gaffer
Set Designer
Art Director

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